Mercedes-Benz Vito-based concepts light up SEMA Show

Mercedes-Benz Metris.
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Mercedes-Benz already announced that the American version of its Vito van will be sold by the name of Metris on the United States market. To reinforce that, Mercedes presented four concepts at the SEMA Show.

Described by Mercedes-Benz as “Mission Metris”, the four concepts presented at the SEMA Show have been created to preview its midsize commercial van debut in the United States. Their mission is a clear and simple one: have a good time.

“It is only logical that we take a global approach and also expand our successful van business in the USA. Our SEMA Mission Metris presence with four different concepts will be an effective way for us to hit the ground running to announce the nameplate Mercedes-Benz Metris and to show off its unmatched versatility, size and safety,” said Bernie Glaser, Vice President and Managing Director of Daimler Vans USA.


The concepts brought by the German brand to the 2014 SEMA Show have unique characteristics and serve a precise purpose. Therefore, Mercedes-Benz created a DJ Van, a Luxury Van, a Mobile Golf Pro Shop and a Fire Chief Concept Truck.

If you think these are your average, everyday van, well, think again. Although they remind us of the makeover received by a lucky Mercedes-Benz Vito from Hartmann, they want to be something else.

For all the party people out there, the DJ Van offers a clamshell roof and of course, a bad-ass sound system meant to keep the party on until morning. However, the Luxury Van is more on the serious side, offering padded interior materials, a TV, reclining bench seats and an overall executive atmosphere.


As the name suggests, the Mercedes-Benz Mobile Golf Pro Shop has been equipped with a high-tech golf simulator. Just in case things go wrong, Mercedes-Benz relies on the Fire Chief Concept Truck to save the day. Although it doesn’t store water in huge tanks, the Mercedes-Benz customized van comes with advanced communications systems and a bespoke civil servant uniform.

Source: Mercedes-Benz