Mercedes-Benz Canada brought their A game in 2014, as the company managed to break its previously established sales records with an overall increase of 9.6% compared to 2013.
A grand total of 40,555 Mercedes-Benz passenger vehicles, vans and smart units were delivered throughout 2014 by Mercedes-Benz Canada, 3,537 units more than the company recorded in 2013.
In addition, Mercedes-Benz claimed the top position in the luxury high segment thanks to E-Class and S-Class sales, with figures which managed to improve by 12.8% and 136.1% respectively, in comparison to 2013.
In its debut year on sale, the Mercedes-Benz CLA made a good impression with a total of 3,851 units retailed, while the new generation Mercedes-Benz C-Class managed to score 2,638 units retailed since August, when the model was introduced on the Canadian market.
Canadians seem to have had a soft spot for performance in 2014, since 2,034 Mercedes-AMG units were sold last year, a 39.7% increase (578 additional units) when compared to 2013.
According to officials, this growth was recorded due to the addition of 4MATIC all-wheel drive on several models as well as the availability of two new entry-level models, the CLA 45 AMG and its crossover peer, the GLA 45 AMG.
In the utility vehicles department, the Mercedes-Benz Vans division reported that in December alone 269 Sprinter units were delivered, while the company managed to sell a total of 4,077 vans in 2014.
“As I look back at the company’s strongest year-end sales results ever and at our leadership position in the luxury segment, I am very grateful for the passion and tireless work from every member of our unique and dedicated dealer network”, said Tim A. Reuss, President and CEO of Mercedes-Benz Canada.
“All these vehicles were very well-received by Canadian customers, and garnered significant acclaim, including two AJAC awards: the 2015 C-Class Sedan was named Best New Luxury Car (under $50,000) and the S-Class Coupe earned the Best New Prestige Car (over $75,000),” Reuss added.