Stars meet stars in the Mercedes-Benz Euro 2016 campaign

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All Germany’s top soccer players in just one car? Yep, Mercedes-Benz did it! The Stuttgart-based premium brand is celebrating the team spirit, showing support for the national team at the Euro 2016 tournament with the “Vive La Mannschaft” campaign.

The German national team is ready to go to France for the Euro 2016 by the SCORE! special models. The TV spot has premiered on German TV, starring superstars of football: Jerome Boateng, Sami Khedira, Toni Kroos, lkay Gündoğan, Mesut Özil, Bastian Schweinsteiger and Manuel Neuer, together with the team manager Oliver Bierhoff, get onboard the cars: “Dynamic, spirited, confident: our lads and the SCORE! special models from Mercedes-Benz already make the perfect team!”, Bierhoff says.

Euro 2016 Mercedes-Benz campaign

“Our national team players are great examples of performance, team spirit and mutual respect,” explains Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Passenger Cars. “They are thus the ideal representatives of our Mercedes-Benz SCORE! special models, both on the pitch and on the road.”

The A-Class, the B-Class, the GLA and the V-Class are the exclusive SCORE! models and they include the top-level equipment like Active Parking Assist, chromed tailpipe trim elements for the two-pipe exhaust system, light-alloy wheels and a leather multifunction steering wheel.

Euro 2016 Mercedes-Benz campaign

They are also easy to spot in traffic, since the side doors feature the joint logo of the German Football Association and Mercedes-Benz, and also the four stars representing the four World Cup wins of the German team.

All models will be available in limited editions and for a limited time only.