Mercedes replaces the designo label with Manufaktur

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Mercedes quits on the design label, replacing it with the more generous Manufaktur. Until now, the Manufaktur customization was only available for the G-Class.

From now on, the extras will also be available for the Mercedes-Maybach S-Class, the S-Class, CLS, and Mercedes-AMG GT 4-Door Coupe. Therefore customers will have the opportunity to choose from various exterior paint options, new interior trims, materials, and colors.

Historical colors, such as the Manufaktur Graphite Grey, first available for the iconic Mercedes-Benz 300 SL Gullwing, are also on the menu. Customers can also tick the boxes for Graphite Metallic or Olive Metallic from the ‘80s. The China Blue, extremely popular in the E-Class and S-Class range back in the ‘90s, are also included.

Manufaktur has several options in store for those who prefer something more modern. The label has designed Cashmere White Magno, Night Black Magno and Kalahari Magno, all with matte finishes, especially for them.

Onboard the models, future owners can go for the piano lacquer or wood. Deep White/Black Exclusive Nappa leather interior and the Pastel Yellow/Black combo are back in the S-Class lineup. There are also options for the Truffle Brown/Black or Yacht Blue/Black.

Mercedes-Benz also offers the Manufaktur headliner

Another noble highlight that the customers can additionally select is the Manufaktur headliner entirely in nappa leather with double-stitched Maybach rhombus.

The Manufaktur badge will be visible on the center console and there will be chrome lettering on the rear window shelf. An LED tech-based surround lighting system, that provides animated patterns when the doors open, rounds up the atmosphere.

The program also brings the hand-crafted two-toned Manufaktur Leather Steering Wheel onboard.

Mercedes is planning on taking the new label into the EQ electric subbrand as well. The Mercedes-AMG high-performance models will also join the 4-Door Coupe with further customization options.

The premium carmaker will drop the designo label from its lineup.