Mercedes-Benz introduces the MBUX Hyperscreen. The new media interface will have its world premiere on January 7th in Stuttgart.
For Mercedes-Benz, the beginning of 2021 equals the beginning of a new era in interaction between the car and the driver. Now the MBUX Hyperscreen steps in to take the operation and display of infotainment, comfort and vehicle functions to a whole new level. The large, curved screen unit will now extend along the entire width of the dashboard, in front of the driver and front passenger.
Based on artificial intelligence, the MBUX Hyperscreen will mark its debut together with the electric luxury saloon EQS. The system also comes with a special emotional intelligence and is highly capable of learning the driver’s preferences and habits.
The world premiere will take place on Thursday, January 7th, at 2:00 p.m in a media special. The website that will host the online event is already displaying a countdown. There are thus 16 days left to the official reveal of what Mercedes-Benz calls “The most beautiful form of MBUX.”
Mercedes-Benz will also showcase the MBUX Hyperscren at the 2021 Consumer Electronics Show. The pandemic imposes several restrictions. Therefore, it will be the first time the technology event will be an exclusively digital event. 2021 CES takes place from January 11th to January 14th.
The Mercedes-Benz MBUX Hyperscreen will “go” to 2021 CES
Mercedes-Benz scheduled the company’s press conference on January 11th, at 5:00 p.m. CET and 8 a.m., local Las Vegas time.
Ola Kallenius, Chairman of the Board of Management of Daimler AG and Mercedes-Benz AG, will join Vera Schmidt, Head of Mercedes-Benz Advanced Digital Design, and Sajjd Khan, CTO and Member of the Board of Management Mercedes-Benz AG to present the MBUX Hyperscreen.
They will speak of its various features and facets. The Mercedes-Benz executives will also give insights on the development of the system.