Mercedes-Benz has registered all time record sales for the month of October with 140,941 units sold – more than in any other of the previous years. This also meant a two digit growth figure. Good times are ahead for the Stuttgart company.
2014 was a very productive year for Mercedes-Benz having launched a lot of models, both altogether new or just updates of the existing range. It’s no surprise, then, that the customers had a positive response and one could almost say that people flocked to get themselves a Mercedes-Benz.
Now, more than ever, there’s a Benz for everyone. Starting with the heavily restyled A-Class and ending with “the best car in the world”, the S-Class, if you’re in the market for a car, then there’s a Mercedes-Benz for you.
All these things added up to give Mercedes-Benz record sales for the month of October since, well, the beginning of time. The growth figure was +11.5% which kind of says it all giving that the European market, even with it’s promising signs of recovery, is still a far cry from what it used to be in the ye olde times (before the recession, I mean).
The main driving force behind this impressive feature were the new compact cars (A-Class, GLA and CLA) plus the new C-Class and the S-Class. It’s interesting to note that the SUVs are not that important volume-wise as they used to be (yet the figures are still rising).
These record sales mean that Mercedes-Benz kicked off the fourth quarter in style, having already sold 1,336,097 units since the start of the year.
“We started the fourth quarter with a sales record in October”, said Ola Källenius, member of the Divisional Board of Management of Mercedes-Benz Cars responsible for Marketing & Sales. “Already in the first month after the market launch the C-Class estate and the S-Class coupe were extremely popular among our customers.”
Of the 140,941 units sold in October, 60,632 were Europe bound, 23,150 found their way to China while the United States of America were responsible for the purchase of 28,593 units (a record figure for this year but a drop of 4.9% compared to October 2013, when Mercedes-Benz had an unusually high sales figure).