Project Geländewagen – Mercedes-Benz and Louis Vuitton team up for a unique creation

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Project Geländewagen is the first application of an exciting collaboration. Mercedes-Benz teamed up with the Chief Creative Director of Louis Vuitton to reveal a conceptual design project.

Mercedes-Benz Chief Designer Officer, Gorden Wagener, and Louis Vuitton Chief Creative Director, Virgil Abloh, turned the G-Class off-roader into their white sheet of paper.

“My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers, designers to question the status quo, in addition to experimenting with my own design abilities”, Abloh explains.

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“The result is something between reality and future. The collaboration with Virgil has seen two distinct design philosophies unite, for a one-of-a-kind re-imagination of the G that continues to celebrate the extraordinary at its core”, adds Gorden Wagener.

Therefore, the teams supervised by the two provided a unique approach of the perception of luxury. They thus created a G-Class as never seen before.

A replica of the design piece will go under hammer at a Sotheby’s Contemporary Curated event. It is one of the auction house’s most revered series. Thus advanced bidding will begin on September 14th. The money will steer towards the support of arts at a critical time.

“Project Geländewagen perfectly encapsulates Mercedes-Benz’s manifestation of contemporary luxury. It pushes creativity and innovative design”, says Bettina Fetzer, Vice President Marketing at Mercedes-Benz AG. “We are proud to donate all proceeds of the replica auction to support international creative communities.”

It is the first time the G-Class is reincarnated as a race car. Thus the plush off-roader becomes a raw sports car.

Project Geländewagen – The minimalist racer

The exterior design holds onto the vehicle’s iconic boxy silhouette.  The paintwork was partially sanded by hand, while welds remain the key design motifs. The creators of the Project Geländewagen removed the indicators and outside mirrors, together with the bumper bar. The body is now wider and stands lower to the ground for the extra sporty looks.

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A minimalist concept of the interior integrates the safety frame and 5-point seat belts in baby blue and bright red tones. There is also a new version of the dashboard with an analogue speedometer and fuel gauges are a reminiscence of the legendary old G.