Mercedes-Benz sales in January 2019 – Slow start and records

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More than 180,539 lucky customers worldwide received their brand-new Mercedes-Benz in January 2019. More than 70,000 of them reached China, a sales record for the Asian state. The premium car maker is counting on new never-before achieved sales this year.

The figure for January represents a growth of 6.7% compared to last year’s January. Last month, Mercedes-Benz defended its market leading position in the premium segment in countries such as Germany, the United Kingdom, France, Switzerland, Portugal, Denmark, Finland, Czech Republic, South Korea, the United States, Canada and Brazil.

A total of 57,963 units were delivered across Europe, a decrease of 11.2%. 19,296 of them stayed at home in Germany, a 11,9% decrease, slightly compensated by the popularity of the new A-Class, that marked a strong double-digit growth in the beginning of 2019.

Mercedes-Benz sales (2)

The Asia-Pacific region accounted for 93,234 vehicles, most of them, 71,697, going to China for he beststart to a year so far, +4.8%. It was the first time ever when more than 70,000 Mercedes-Benz cars were delivered there in a single month. The Chinese mostly chose C-Class and E-Class sedans.

The NAFTA region received 26,068 vehicles in January, -11.5%. 22,507 customers were United States residents and preferred the C-Class sedan.

The SUVs were well below last year’s January in January 2019, with approximately 60,000 units of the GLA, GLC, GLC Coupe, GLE, GLE Coupe, GLS and G-Class models being handed over to costumers, for a -15.9% decrease.

Sales 2018 – Mercedes-Benz maintains position in the premium segment

The new C-Class sedan and estate marked their best-ever January, as more than 36,000 customers received their new cars last month, for a growth of 2.8% in unit sales.

More than 41,000 customers chose a compact car, but the change the compact class has undergone impacted sales. Mercedes is counting on the CLA 4-door coupe, introduced in January at CES, in Las Vegas, to make up for the slow start, following the trend of the A-Class, that achieved a 35% growth in January.

Approximately 8,300 smart units were ordered in January, -10.1%. It was though an increase of 8% in Germany and a double-digit growth in France.