For the autumn/winter season, Mercedes-Benz and Elle have invited PAPER London to present their new Autumn/Winter 2015 collection at the Mercedes-Benz Fashion Week in Berlin. This is part of their campaign that promotes young design talents.
The hallmarks of the young fashion label PAPER London are the elegant silhouettes, graphic patterns and structured high-quality fabrics. Since its launch in 2011 many celebrities have worn their extravagant collections. Pippa Middleton, Jennifer Lopez, Taylor Swift, Solange Knowles and Kate Hudson have all been seen wearing PAPER London.
PAPER has been very well received by the international fashion press and the Autumn/Winter 2015 collection was inspired by mid-20th century architecture and postmodern interior design of Chareles Eames.
What’s more, Mercedes-Benz and Elle have a special interest in promoting young fashion designers. It is the eighth time the two brands have created a joint invitation to a very promising label to attend the Mercedes-Benz Fashion Week in Berlin.
Dr Jens Thiemer, head of marketing communication at Mercedes-Benz Passenger Vehicles said that “Innovative design and exceptional style consciousness have been features of our brand since ever. This is why we promote young, talented fashion designers who are overturning tradition to create brand new ideas and offer them a superb platform for their designs in the context of our global dedication to fashion.”
Furthermore, Mercedes-Benz has been making a mark on the world’s most important fashion platforms for 18 years now, and currently takes part in over 50 fashion events in more than 30 countries.
Elle is one of the world’s largest and most well-known media brands and is one of Germany’s best-selling high-end fashion magazine. The Autumn/Winter 2015 Mercedes-Benz Fashion Week will be taking place from 19 to 22 January 2015 in Berlin and the show will begin at 11.30 a.m. on 21 January 2015 on Strasse des 17.