100 of Maybach – A story about luxury and exclusivity

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Wilhem Maybach and his son, Karl, voiced a single ambition when they debuted the Maybach 22/70 W 3 a century ago. “To present the best of the best.” No more, no less than that. 100 years have passed since that moment. The precept still stands today.

It was the Berlin Motor Exhibition when they took the vow for the best. They never guessed what was to come. Over a period of 100 years, royalty, world leaders, movie stars and sports champions have become occupants of the Maybach vehicles. The double M logo became a symbol of luxury along the years. It has always represented the peak of innovation and sophistication.

Maybach 100

The W 3 – Maybach Motorenbau GmbH’s first series production model saw the light of day in September 1921. It was the moment a legend was born. It was than the first German automobile to feature four-wheel brakes. Specialists and guests of the event considered it a work of art on wheels back then. Today it boasts the sumptuous interiors and state-of-the-art technology.

Daimler acquired Maybach Motorenbau GmbH in 1961. In 2002, the Maybach 62 came into the world.

Maybach, 100 years later

“Mercedes-Maybach is the pinnacle of automotive excellence at Mercedes-Benz” says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes Benz AG responsible for Marketing and Sales. “As we celebrate 100 years of Maybach’s unique heritage at the forefront of luxury experience, we remain passionate about driving the brand forward to set the highest standards in style, comfort and outstanding craftsmanship”, she adds.

Maybach 100

The brand is aware that customers who turn to Maybach are in search of something special, unique, exclusive. They get a one-of-a-kind experience in return.

The luxury car maker takes a new vow in 2021, on its 100-year anniversary. A vow to make the cars ever safer, more luxurious and more comfortable.

Sales of the latest Mercedes-Maybach, the W223, start in May, with the first deliveries taking place in June. It is a brand-new chance for a demonstration of exclusivity. The brand builds on its success. The S-Class with the double M logo is the most successful ultra-luxury sedan. Approximately 60.000 customers ordered a unit since 2015. Two-thirds from them were from China.