More electricity, less fuel. Mercedes-Benz is promoting efficiency in a super TV ad, featuring a world champion and a vice-champion: Lewis Hamilton and Nico Roserberg, on-board a Mercedes-Benz C 350 e and a Formula One racing car. Both vehicles feature the ground-breaking hybrids technology. Who’s driving which, stay with us to find out.
A Mercedes-Benz C 350 e Plug-In Hybrid is racing along the streets of Vienna in the rhythm of the violins. It is the city of the super classical concerts, so the Mercedes must comply to the soundtrack. The cobbled streets of the Austrian capital are no setback for the limousine passing at high speeds by the statue of the Emperor Franz Joseph in the heart of Vienna, an area which is actually restricted to traffic. Only carriages drawn by horses are allowed. So it’s not entirely a law-breaker, since the Mercedes has plenty of those. The car featuring an electric motor and a 4-cylinder petrol engine can offer a 31-kilometer electric range. The combination brings out a total of 279 HP and 600 Nm of torque and promises a 2,1 l/100 km fuel consumption.
Meanwhile, a Mercedes-AMG PETRONAS Formula One car stops at the barrier of an underground parking. When the Formula One driver lifts his visor, surprise, it’s the world champion, Lewis Hamilton. And behind the wheel of the other hybrid waiting by the barrier, the Mercedes-Benz C 350 e, it’s his teammate, the runner up Nico Rosberg. They have never been friends, that’s not a secret any more. But they are the two best Formula One drivers in the world. And now it’s not a matter of pushing the throttle pedal faster and lower and taking on the bends in extreme manners, but of pressing the buttons of the barrier quicker.
So who’s winning the Grand Prix in Vienna? Check this out!
The TV ad is part of an international campaign launched by Mercedes-Benz to show the benefits of its Plug-In Hybrid technology.
The campaign consists of six print motifs and a TV ad, that you have just watched. The print motifs are depicting the two hybrid siblings dashing along dusty deserted roards. The print campaign will be running until September 30.
Hi, I would like to know some details about this TVC. The Director, DOP and the Ad Agency. Also it would be helpful if you provide making video.