Record sales for Mercedes-Benz after six months

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June 2015 brought a double sales record for Daimler AG, topping off what turned out to be the best half of the year ever for Mercedes-Benz Cars, but also registering the strongest ever sales month in China.

At the end of the first half of 2015, Mercedes-Benz has 898,425 sold cars to show for, making this the best six months ever in terms of volumes sold in the history of the brand (see the full table at the bottom of the page). The second quarter of the year also exceeded all previous quarters in terms of sales figures. In June, the brand with the star handed over 169,616 vehicles to customers (+19.3%). The sales success is due to the high demand for SUVs and the C-Class Saloon and Estate.

“June saw Mercedes-Benz complete not only the best ever first half of the year in terms of sales, but, with 38.5% growth, we have also recorded the strongest sales month in China,” says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales.

Europe continues to be the stronghold of Mercedes-Benz accounting for more than a third of global sales, with the home market of Germany being the main culprit with just over third of total sales on the Old Continent. Still, other markets such as the UK or Spain also registered strong growth.

The US market is shortly lagging behind the Chinese one, but the latter is on a significantly more alert growth, rising 38.5 percent as opposed to 5.8 in the USA.

In June, a total of 54,379 customers opted for a compact model of the A-Class, B-Class, CLA, CLA Shooting Brake or GLA (+29.8%). In the first half of 2015, the brand with the star sold approximately 25% more compact cars than during the first six months of the previous year (269,527 units). Similar growth (+25.5%) and a new sales record were achieved by the CLA. The CLA Shooting Brake also enjoyed great popularity in the first months after its market launch.
The C-Class Saloon and Estate keep setting one record after another this year: Sales increased by 58.7% to 214,222 units since the beginning of the year. In China, sales of C-Class Saloon doubled during the same period. A few months ago, Mercedes-Benz started the local production of the normal-wheelbase C-Class Saloon in China in addition to the long-wheelbase version. In the USA, the C-Class Saloon also set a new sales record in the first half of the year.
A new record was also achieved by the S-Class Saloon per June. With 51,560 units sold, the S-Class remains the world’s best-selling luxury saloon.
In the SUV segment, Mercedes-Benz not only celebrated the world premiere of the new GLC last month, but also a new sales record (+17.3%). During the first half of the year, sales of the GLA, the GLK, the M-Class, the GL and the G-Class increased by 25% to 232,406 units. The G-Class — the prime father of all Mercedes-Benz SUVs — set a new sales record in the first six months of the year (+27.6%).
The success story of the smart fortwo and smart forfour continued unabated in June. A total of 11,329 customers around the world opted for the city runabout in the past month which marks an increase of 54.5%. In Germany, smart sales were nearly twice as high last month as they were in June 2014.


June 2015 Change in % January-June 2015 Change in %
Mercedes-Benz 169,616 +19.3 898,425 +14.7
smart 11,329 +54.5 62,164 +32.8
Mercedes-Benz Cars 180,945 +21.1 960,589 +15.7
Mercedes Benz Sales
in the Markets
Europe 76,204 +14 392,528 +11.2
-thereof Germany 26,800 +16.5 132,391 +5.7
NAFTA 32,481 +6.7 189,375 +10.1
-thereof USA 28,044 +5.8 164,970 +8.8
Asia-Pacific 54,778 +37.3 284,539 +22.4
-thereof Japan 6,333 +53.5 32,589 +19.3
-thereof China 32,507 +38.5 165,321 +21.6