It’s happening in Vegas – Mercedes-Benz is taking center stage at CES 2016

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What happens in Vegas stays in Vegas, says a saying as old as the city of casinos. But when it comes to the CES, what happens in Vegas will go around the world. Mercedes-Benz opened its pop-up store-like stand and will be welcoming the guests under the motto “It’s all about me”.

Always known as a pioneer in the automotive and also communication industry, Mercedes-Benz is inviting visitors to join the world of ‘Mercedes me” at the CES 2016, to discover the ideal combo of requirements of the modern mobility with the digital life.

Mercedes-Benz will be displaying their research in the field of connected vehicles with digital lifestyle offerings and also in the field of the intelligent car of the future. Exclusively, one week before the world premiere in Detroit, the guests who will be crossing the CES threshold will have the chance to experience the innovative cockpit of the new E-Class, a car which is set to herald an all new era in digitalisation – with high-resolution visualisations and animations, touch-sensitive control and also smartphone integration with capacitive aerial coupling and wireless charging.

Mercedes-Benz Cars auf der IAA 2015Mercedes-Benz Cars at the IAA 2015

The already famous “digital transformer” Mercedes-Benz IAA Concept , introduced last year at the Frankfurt Motor Show, will be offering an insight into the future of the User Interface and User Experience Design.

If CES 2016 already got your attention, you will find further information about the event on the Mercedes-Benz official website, starting January 6.