Mercedes-Benz is once again one of the most valuable premium automobile brands, according to the current rankings for “Best Global Brands 2014”, compiled by Interbrand, the famous US brand consultancy.
Mercedes-Benz has advanced on the 10th place, which makes it the only European brand to make it into top 10, out of 100 most valuable brands. In the last two years, Mercedes-Benz was placed on the 11th position, and compared with last year the brand’s value has risen by 8%.
The authors of the “Best Global Brands” study, based the renewed growth on Mercedes-Benz’s ability to open the brand to new and younger target groups, launching new models with a brand new design. The success of the new E-Class, CLA or GLA proves once again that the new design pattern has been very well received by the target public.
The impressive sales increase is also due to the strengthening of brand communications in China, according to Interbrand. Since the beginning of the year, Mercedes-Benz has achieved a strong growth in China and Asia-Pacific region.
Mercedes-Benz posted the strongest sales month in company’s history to date, and also the first month with customer deliveries of more than 160,000 models.
The “Best Global Brands” are identified by Interbrand each year. This study is considered to be the competitive benchmark for the value of international brands. It identifies the world’s 100 most valuable brands.