And the award goes to… Mercedes-Benz, for their original commercial that went online and on TV channels worldwide under the name of ‘’Timeless Legends’’. Former world number 1 Roger Federer stars in the promotional video.
‘’Timeless legends’’ is a humoristic approach on the history of Mercedes-Benz and tennis. Federer plays several parts as Rod Laver, John McEnroe and Andre Agassi, while driving various versions of the iconic Mercedes SL.
Showing the way the roadster evolved through the years, the TV ad also brings to the screen the ups and downs of tennis.
Therefore, Timeless Legends reached 3,475,782 viewers worldwide. In the second position, we find the promotional video for the all-new Land Rover Discovery, ‘’Bear Grylls’’. Up on the podium, in the third position, climbs the Audi A4 campaign.
- Land Rover Discovery
- Audi A4
- Renault Megane GT