Almost 3000 participants, coming from 32 countries, got together this past weekend in Salou, the coastal town of Spain. The worldwide fans community celebrated their favorite brand with outdoor concerts, a smart flea market, a special driving circuit and test drives of the new smart electric drive models.
The event took place under the banner “Electrify Your Life”. The highlight of the event was the traditional closing parade, where over 500 vehicles drove in a convoy through Salou and along the Costa Dorarda, hitting tourist hotspots and picturesque fishing villages of Catalonia. There were exactly 2869 participants from all over the world and 532 smart cars marching for the parade.
It was the 17th time that the brand invited fans all across the globe to the largest international gathering of their community. They got together with designers, tuners and experts throughout the weekend. The most interesting part was getting behind the wheel of the electric smart models, for test drives with zero local emissions and 100% super fun. Smart is the only car brand that offers its entire model range with both conventional and battery-based drive.
Next year, the smart party moves to Hambach, France, at smart’s production facility.