The Japanese are advertising for the Mercedes-Benz A-Class facelift in their very unique style. Manga animation and techno music bring the hot hatch to life on the screen in what seems to be a video game.
Three animation girls with sky-high legs, fringe and big black eyes are dancing on a stage before being teleported into the passengers seats of a Mercedes-Benz A-Class. Their driver is none other than a robot. The front passenger is tapping his helmet and a heart starts pulsing on his visor.
The three girls are cartoon representations of a popular techno-pop transitioned into electronic dance-pop band in Japan: starting back in the year 2000, Perfume went three times around the world for their tours and sold roughly 3 million records, 1.5 in Japan only.
“Next stage with you”, says the commercial text and the A-Class is surely the next stage hot compact.
An adaptive drive train, a new base version, a very economical version and a more powerful AMG version are the highlights of the facelifted generation.
In an island country with roughly 130 million residents, space is precious and compact cars are treasured. The A-Class seems to perfectly fit the Japanese market demands, where Mercedes-Benz is also trying to promote the diesel engines that the people in the Land of the Rising Sun are not so keep on.