The Mercedes-AMG E 63 S 4MATIC+ campaign – When the sky is the limit

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As powerful as it is luxurious, the Mercedes-AMG E 63 S 4MATIC+ is the car that you take for a drive in style or straight to the racetrack. Yes, the exact same car is hits both, as it features this split personality: it’s a limousine and a race car.

These are the figures that make the Mercedes-AMG E 63 S 4MATIC what it is. The campaign promoting the stylish beast brings to the screen four 60-second short movies with various themes, all having one thing in common: the obstacles the career people have to face every day. British photographer and director Rankin took the car downtown Los Angeles for the stunning shooting.

Rule On

The camera inches closer to the powerful sedan, then it switches back to the rear, to show the chrome exhaust pipes and on to the side engraved with the V8 Biturbo 4Matic inscription, magic letters and numbers. But if you’re planning on engaging the Drift Mode on your way to work, make sure there is no cop on the route. The E 63 S 4MATIC+ is rewriting the rules.

Appear Where You Are Not Expected

It is the small apparently insignificant wheel that makes all others spin. The man in the suit, whose back writes “WANTED Social Media Manager” seems to know that. Great managers lead with their actions… making unexpected appearances when they are not expected, to leave a lasting impression.

Do Not Waste Anyone’s Time

The sand in an hourglass is stopped from flowing. Then the driver starts driving through the city on board the car that hits 60 mph (100 km/h) in 3.4 seconds on its way to a top speed of 300 km/h (with Driver’s Package on). That’s no time waste, it’s instinct to drive as fast as you can.

Focus Your Energy

A piece of advice can work miracles and untighten the tense atmosphere at the office. But once the traffic light turns green, the AMG super sedan with fully variable torque distribution starts off with its thunderous performance on the street of L.A.