The market campaign of the new Mercedes-Benz S-Class is ready to launch

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The Mercedes-Benz S-Class has just broken cover. But the premium company presses the throttle pedal of the market campaign with the slogan “Cares for what matters”.

The all-new Mercedes-Benz S-Class is the purest representation of high-class craftsmanship and high-end engineering. These convinced stars such as the six-time Formula One World Champion, Lewis Hamilton, and 15-time Grammy Award winner, Alicia Keys, join the market campaign for the company’s flagship.

“With global stars such as Alicia Keys and Lewis Hamilton as ambassadors, we have great personalities who authentically embody the central idea of our ‘Cares for what matters’ S-Class campaign”, says Bettina Fetzer, Vice President Marketing Mercedes-Benz AG. “Both of them use their voices to speak out for others, and take a stand on important issues that shape our society.”

New Mercedes-Benz S-Class market campaign (6)

The exclusive sedan provides a sense of ease onboard, something especially designed for those who prefer to be chauffeured. But it supplies plenty of driving pleasure and manouvrability. All in one, it actually protects what it shelters. „Cares for what matters” is the slogan of the market campaign that makes its debut this upcoming December, three months after the official reveal.

The Mercedes-Benz S-Class is about what really matters

The campaign highlights what really matters in life, with a reference to people around us. It emphasizes safety and quality time with the loved ones. Mercedes-Benz accounts its brand-new S-Class with a safe space of contemporary luxury, to be enjoyed with all senses.

New Mercedes-Benz S-Class market campaign (4)

“A space where we are free to focus on the important things in life. That is our definition of the new S-Class. What sets our new luxury saloon apart is its advanced safety and comfort systems as well as services aimed at making our customers’ lives as easy and worry-free as possible”, says Britta Seeger, Member of the Board of Management of Daimler AG and Mercedes-Benz AG, responsible for Marketing and Sales.

The material of the campaign such as photos, billboards and videos will start in December on social media, online and print formats, as well as in TV ads.