Mercedes-AMG is showing off its new model series, the Mercedes-AMG 53. The E 53 4MATIC+ Coupe, the E 53 4MATIC+ Cabriolet and the Mercedes-AMG CLS 53 4MATIC+ are already on the market and the company is supporting their debut with a social media campaign.
The new models are displayed as the perfect cars of lifestyle-oriented persons. Accompanied by the motto “#SpeedUpInStyle”, the digital advertising focuses on design and architecture and it is divided in two stages, both of them featuring Cristoph Grainger-Herr, the CEO of the Swiss luxury watch manufacturer IWC Schaffhausen. He drives around New York in his Mercedes-AMG E 53 4MATIC+ Coupe, as the first video of the campaign shows.
“We are offering a lifestyle-oriented customer group a new, attractive offer from Affalterbach. A trusting partnership has linked us with IWC Schaffhausen for more than ten years. That’s why we are especially pleased to have Christoph Grainger-Herr take part in our campaign. He ideally embodies the lifestyle of the 53 series models and is thus the perfect protagonist for us”, states Eva Wiese, Head of Marketing and Product Management at Mercedes-AMG GmbH.
In the short film shot in the Big Apple, Cristoph Grainger-Herr represents the city residents and moves along with a sophisticated urban culture rhythm, showing that the metropolis is constantly changing while the driver is actually living in the fast lane. But with the all-new 53 series models, drivers dynamically adapt to any situation.
“As a perfectionist, I find the new Mercedes-AMG 53 series models fascinating because of the exceptional combination of craftsmanship, performance and innovation. This is what connects the IWC Schaffhausen watches with the vehicles from Mercedes-AMG”, Christoph Grainger-Herr says.
The cinematic cuts and sound, produced by The Staud Studios in Leonberg, Germany, brings takes the video into the world of Hollywood productions.
Sporty and stylish, performance-oriented, yet efficient, the new 53 series models are taking the first step towards the company’s mobile hybridization.