Mercedes Aesthetics A Concept: Preview for new design language

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Mercedes Aesthetics A Concept previews all-new Mercedes design language. The sensual sculpture is set to influence no less than eight different models in the coming three years, including the future A-Class sedan and CLS.

The design department is probably the best kept secret of any car manufacturer; that is where the unknown future of the brand is modeled, hidden from the outside world, often many years ahead. Mercedes offered a rare and exceptional look around its the global design center in Sindelfingen.

The media attending the event were surprised not to see the upcoming E-Class convertible, but a first look at a still fairly abstract sculpture, which should pave the way to an all-new compact sedan in the ‘foreseeable future’.

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That of course does not come out of thin air. Earlier, we wrote about the possible addition of a new sedan version of the next-generation A-Class. That version must come alongside the new CLA four-door coupe in the range. The new variant should thus be able to compete better with rivals like the Audi A3 sedan.

The Mercedes Aesthetics A Concept is characterized by minimalist lines and creases and that’s the direction Mercedes is taking, predicts design boss Gorden Wagener: “The perfect proportions and sensual surfaces define the next-generation compact class.”

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Wagener says Mercedes Aesthetics A is the logical evolution of the current ‘Sensual Purity’ design language. One the most striking features is the wide Panamericana style grille, similar to the one already present on the Mercedes-AMG GT R supercar.

But the most significant shift from today’s Mercedes design language is the new, simplified look of the side body panels. These are now free of the previous intersecting creases, consisting of a single character line stretching from the headlights to the taillights.

“Form and body are what remain when creases and lines are reduced to the extreme. We have the courage to apply this purism. In combination with sensual surface design, the upcoming generation of the compact class has the potential to herald a new design era,” Wagener explains.

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