Roger Federer reveals what really matters for him in the latest Mercedes-Benz ad. The sportsman is thus promoting the new S-Class saloon.
The Mercedes-Benz S-Class is the unwinding method for Roger Federer. Currently ranking 5th in the ATP ranking, the tennis player lives quite a hectic life. Tournaments, contracts, fans, being always in the spotlight. Away from home at least 300 days per year, but also a big noisy family. It is obvious that he is in desperate demand of some quite time. Therefore the S-Class flagship comes to save the day.
Federer is not the first star to be advertising for the saloon that Mercedes-Benz revealed in the end of 2020. American artist Alicia Keys and seven-time World Champion in Formula 1, Lewis Hamilton, have both played key roles in the ad campaign.
The latest generation seems to be one step ahead of its opponents with high-class comfort and high-end technologies. It is though the first car to feature frontal airbags for the rear passengers.
The entry-level variant is the S 350 d 4MATIC that starts at 97,150 euros in Germany. At the opposite end of the range, there is the S 500 4MATIC with a starting price of 115,130 euros. The letter gets the turbocharged 3.0-liter inline-six engine, that develops 435 horsepower and 521 Nm of torque. The EQ Boost function adds extra 21 horsepower.
Furthermore, a biturbo V8 petrol engine, with a starter alternator and a 48-Volt system, is also in the works.
Roger Federer and Mercedes-Benz
Roger Federer has been with Mercedes-Benz for over a decade and has currently expanded partnership with the premium car maker. The Stuttgart-based manufacturer and former number 1 joined hands in 2008 for press events and TV productions, print and social media publications.
For the past 12 years, the now 38-year old player showed up in video ads for the M-Class SUV, V-Class, the X-Class pick-up, the C-Class sedan and various others. Therefore, his role in the new S-Class ad campaign was only logical.