The Mercedes-Benz X-Class won’t make it to the U.S. after all. The information comes just weeks after the Germans announced that they would conduct research to determine whether the premium pick-up would be interesting for the Americans.
The Daimler CEO Dieter Zetsche told journalists in Geneva that the X-Class, as a “near-luxury” vehicle, would not go so well in the American truck market.
“So clearly it’s premium and not cheap, but clearly not expensive either. At that point of time, there is no plan to introduce it in the U.S. market. The main argument being that in the U.S. market, the premium pickup truck is a full-size pickup truck, and the premium midsize is somewhat of a conundrum”, Dieter Zetsche claimed.
This is not the final decision though, as the X-Class might eventually end up in the States if the market conditions change.
Two weeks ago, Mercedes had announced its intensions to start research in order to determine whether the U.S. would be a good market for the mid-size premium pick-up. The X-Class seemed inches away from embarking on a ship to the U.S., but now Daimler plans to keep it away from the States.
The research decided that the Americans would prefer the full-sized pick-ups instead. If the Germans were to launch their workhorse in the States, they would have built a new production facility there, a plant that would have handled demand for the X-Class.