Mercedes-Benz has just outsold Audi and has become second biggest luxury car seller in the world, closely following BMW.
Mercedes-Benz sold 1.19 cars in the first eight months of 2015, which raises the Stuttgart brand by 10 880 units above Audi.
In China, both BMW and Audi are trying to speed up in order to keep up with Mercedes, the only one of the three top luxury brands that recorded sales growths in August, in a market facing major financial problems for the past few months. China’s collapsing stock market and the slow economy are having a major impact on customers, not willing to invest into buying new cars as they used to.
In a statement released on Thursday, Audi said that its total sales rose 2.7% last month from a year earlier, to a record of 128 650 cars and sport-utility vehicles, helped by double-digit growth in Germany and the United States. But Chinese deliveries for Audi, fell for a fourth month but the decline eased to 4.1% from the 12.5% recorded in July.
Mercedes-Benz has got some aces up its sleeve: the C-Class sedan and the utility vehicles are selling best.
Marc-Rene Tonn, an analyst from the Warbourg Research in Germany said that “We expect Mercedes to overtake Audi this year and stay ahead for the next two. In China, Mercedes is benefiting from having two key models do well, the long version of the C-Class and the GLA. The positive effect of those two is set to last for the time being.”
Audi is staying positive as well. The Ingolstadt-based company’s sales chief, Luca de Meo says there is light at the end of the tunnel, as “We are preparing to step up the pace with our broad model and technology drive.”
Check out further details on the Mercedes-Benz sales, right here: Hurrah! Double digit growth for Mercedes sales in August.