New sales record for Mercedes-Benz: Best October ever

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Mercedes-Benz begins the fourth quarter with a triumphant announcement: a new sales record and the best October ever in the commercial history of the brand.

The German brand sold 190,021 new passenger cars worldwide last month, an increase of 3.9 percent compared to the same month last year, with Mercedes maintaining its market leadership in the premium segment in key markets like Germany, France, Italy, Spain, Switzerland, Portugal, South Korea, Japan, Australia, Canada and the USA. From January to October, Mercedes-Benz delivered 1,905,108 vehicles (+0.3%).

China was also the largest sales market for Mercedes last month. Sales increased by 9.2 percent to 50,231 units. From January to October, Mercedes-Benz delivered 550,938 vehicles to customers in China – more than ever before in the first ten months of a year (+12.7%).

In North America the number of registrations dropped by 4 percent to 32,778 copies (27,537 cars in the United States alone). In the first ten months of the year, a total of 304,722 units were sold (-5.8%) in the NAFTA region.

Mercedes-Benz is set to lead the U.S. sales in the luxury segment for the 3rd consecutive year

In Europe, Mercedes-Benz increased its unit sales compared with the previous year and sold 79,994 vehicles last month, representing a growth of 3.9%. From the beginning of the year, a total of 768,950 units were sold (-3.9%) on the old continent.

Model-wise, the new Mercedes-Benz A-Class is doing well with a global double-digit growth of over 20% and a strong sales growth in the domestic market of 86.7% in October, even if overall sales in the home market Germany fell by 16.7 percent in October. In total, more than 54,500 models of the entire compact model family (A-Class, B-Class, CLA, CLA Shooting Brake and GLA) were delivered worldwide (+8.1%). The SUV was the most popular body style with 68,000 units in October. About half of the number of SUVs was of the GLC / GLC Coupé type, with the rest accounted by the GLA, GLE, GLE Coupé, GLS and G-Class.

Smart, the other part of the German Daimler group, sold 11,202 city cars in October, bringing the total to 201,233 units. Measured over the first ten months of this year, the numerator stands at about 2.01 million sold cars.

Overview of Mercedes-Benz Cars unit sales 

October 2018 Change in % Jan.-Oct. 2018 Change in %
Mercedes-Benz 190,021 +3.9 1,905,108 +0.3
smart 11,202 +3.0 107,586 -3.5
Mercedes-Benz Cars 201,223 +3.9 2,012,694 +0.1
Mercedes-Benz unit sales in the regions/markets    
Europe 79,994 +3.9 768,950 -3.9
– thereof Germany 29,203 +16.7 247,146 -3.5
Asia-Pacific 72,429 +7.9 787,027 +8.1
– thereof China 50,231 +9.2 550,938 +12.7
NAFTA 32,778 -4.0 304,722 -5.8
– thereof USA 27,537 -4.9 252,921 -6.7