MV Agusta motorcycles now available in Mercedes dealerships

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Ever since MV Agusta and Mercedes-AMG announced their juicy partnership back in 2014 we were expecting to see the Italian motorcycles pop up in Mercedes’ own dealerships. Only on the Old Continent, for now.

The wait is over with the coveted bikes now available in select showrooms across Europe. Their exact number amounts to 127, as revealed by MV Agusta’s CEO Giovanni Castiglioni.

MV Agusta’s still lags rivals Ducati and BMW Motorrad in terms of public awereness, so cross shopping with potential customers from Mercedes’ car line-up could spawn much improved popularity ratings. And, of course, sales figures. collaboration with Mercedes well help increase its exposure.

To mark the start of the commercial colaboration, MV Agusta will launch a limited-run F3 800 painted in the same Solar Beam color as the Mercedes-AMG GT supercar gracing the same showroom floor.

Mercedes-AMG and MV Agusta first started their cooperation in October 2014, with their partnership including marketing and sales. The North Italian manufacturer gained international recognition for its advanced technology and high performance bikes, quickly becoming one of the most successful brands in the world of motorcycle racing.

MV Agusta has so far achieved 75 world titles (37 constructors’ titles and 38 drivers’ titles) and 270 grand prix victories. During its long motor racing history, legendary riders such as record world champion Giacomo Agostini, Carlo Ubbiali, John Surtees, Mike Hailwood and Phil Read all rode for the Italian marque.

Mercedes-AMG and MV Agusta, share a similar background then plus a passion for speed and high-performance technology. The Affalterbach manufacturer and the Varase-based Italian motorcycle brand both combine engineering and craftsmanship. They are strong apart, but they are unbeatable together.