Mercedes ready to give up on its AMG Sport line

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Mercedes could be reconsidering its strategy. Again! AMG Sport line models are bound to vanish and moved up, gaining the proper Mercedes-AMG status, Car and Driver reveals.

Accordingly, current Mercedes-Benz C 450 AMG will be rechristened as the Mercedes-AMG C 43 with a Mercedes-AMG E 43 also set to follow shortly after the new E-Class’ commercial debut this Summer. And this is only the beginning.

Why C 43 you might ask? Simple. Mercedes-AMG considers the plate is a subtle nod to the C 43 AMG from the 90’s, as well as simply rhyming too conveniently with the bigger 63 badged models, using a twin-turbo 4.0-liter V-8.

The precedent has already been set by the recently unveiled SLC. Surprisingly, the entry-level Mercedes roadster failed to feature an AMG Sport variant. Instead, the top of the line model went for the Mercedes-AMG SLC 43 moniker, even if power came from the very same engine that made a name for itself exclusively alongside the AMG Sport line models of the C and GLE Class.

Seen as an attempt to evenly split the line-up between regular Mercedes vehicles and full-bore AMGs, the AMG Sport line sparked the interest of many customers. What was wrong, then? Apparently, the same customers were also slightly confused about what was the fully fledged Mercedes-AMG badge meant to be. Putting all the eggs into one basket, as the saying goes, would ease the selection process.

The move won’t bring any real changes to the cars themselves, since the AMG Sports models already featured many technological marvels developed by AMG, in the first place, including the 3.0-liter V6 engine and the optimized chassis setup.