Mercedes-Benz is No 1 again. The brand lost the title of biggest premium carmaker in 2005, when BMW claimed the reign and kept it ever since. In 2011, Mercedes predicted it would reclaim first place in 2020, but that goal has already been achieved this year.
In conversation with Automotive News, Daimler CEO Dieter Zetsche showed itself really in his element regarding the prospect of becoming No 1 again: ‘We are moving towards a total sales of 2 million cars and thus reach our goal four years earlier than predicted. ” Halfway through this year it became clear that Mercedes is doing good business. In the first six months of 2016 the brand sold more than a million cars, which proves that the prediction for two million units for the full year is correct.
In the first eleven months of 2016, Mercedes is the leader, selling 1,893 million cars, some 3,8% more than rival BMW, who reported a total of 1,824 for the same period. In November alone, Mercedes delivered 182,602 cars to its customers, an increase of 12,7%. Meanwhile, last month BMW only announced a sales jump of 5,9% and a total of 177,740 cars.
In the United States, Mercedes is also No 1, followed by Lexus and Audi who still fight on the podium for the second place. BMW ended the first eleven months of 2016 on the third spot.