Mercedes Frankfurt stars: AMG Project One, EQ A Concept, Fuel Cell GLC

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Mercedes Frankfurt 2017 premieres list includes, as expected, the AMG Project One Formula 1 inspired hypercar, the compact EQ A electric concept and the production version Mercedes GLC fuel cell SUV.

All in all, Mercedes-Benz Cars is exhibiting around 100 vehicles in Frankfurt, among them several world premières of innovative concept cars. The Mercedes-AMG Project ONE is a near-series study of a hypercar. The hypercar’s series version will be the first ever automobile to feature genuine Formula 1 hybrid technology. With the Mercedes-AMG Project ONE the sports car and performance brand is celebrating the highlight of its 50th anniversary. This hypercar with Formula 1 hybrid drive technology points the way to AMG’s “Future of Driving Performance”.

A further Mercedes-Benz world première will be the first, fully electric EQ concept vehicle within the compact car segment. With its “EQ” brand Mercedes-Benz will in future also offer compact vehicles with electrically driven power units to consequently make electromobility available for an important target group. A fuel cell plug-in hybrid vehicle will also make its first ever appearance at the event. The Mercedes-Benz GLC F‑CELL EQ Powercombines practical advantages such as a long range (500 kilometres in the standard cycle) and short hydrogen fuelling times with locally emission-free driving. Also having their debut in Frankfurt are the comprehensively updated S‑C lass Coupé and S‑Class Cabriolet in the standard and AMG versions.

The Mercedes among pick-ups is celebrating its public première at the IAA show. The Mercedes-Benz X‑Classcombines the typical attributes of a pick-up – robust, functional, durable, and suitable for off-road driving – with the classic strengths of a genuine Mercedes – design, comfort, driving dynamics, and safety. With its SUV design as a hallmark feature of the brand, the X‑Class fits smoothly into the Mercedes-Benz portfolio.

Also celebrating their world première at the show are the comprehensively updated S-Class Coupé and S‑Class Cabriolet in both the standard and AMG versions, which round off the model range.

The tiniest brand in the Daimler portofolio could not go unnoticed either. A new smart showcar shows an intelligent solution for shared urban mobility. With the new, electrically powered smart showcar, the brand is exhibiting a study by the recently founded product and technology brand EQ as a world première. This fully autonomously driving study is the first model to comprehensively embody all four pillars of the corporate strategy CASE: “Connected”, “Autonomous”, “Shared” and “Electric”. It stands for maximum mobility efficiency in and for the urban environment thanks to systematic further development of the carsharing concept, and makes the vision of individualised, highly flexible urban public transport a reality.

As is traditional, the IAA show will open on Monday, 11 September from 6:30 p.m. with the “Mercedes-Benz Media Night”. The press conference will take place on the first press day, 12 September, at 9:35 a.m. At “Meet the experts” on Wednesday, 13 September from 10:00 a.m. to 1:00 p.m., experts from the group companies (Tobias Moers, Chairman of Mercedes-AMG, Dr Annette Winkler, CEO of smart, Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars and Wilko Stark, Head of CASE) will take hourly turns to answer media questions about brand and future-related topics. Direct conversations with the experts will also be possible at digital level.