Mercedes brings compact electric EQ concept to IAA

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MERCEDES-EQ STORY CONTINUES. Following last year’s debut of the Generation EQ Concept, Mercedes will bring a new 100% electric EQ study to IAA Frankfurt motorshow, this September.

According to British magazine Autocar, the Mercedes-Benz study model will give us yet another glimpse into the future of the new Mercedes-EQ sub-brand, previewing a full electric hatchback and not the full-size luxury sedan we were all expecting to see ever since the new range of EVs has been announced.

Last year Mercedes-Benz showed with the Generation EQ Concept how the brand saw its electric future. The study model posed as the front-runner of the EQ line, a fresh and forward thinking range composed exclusively of electric powered models. Whereas the Generation EQ was cast in the shape of an SUV, the size of the current GLC, the concept-car waiting to be launched this Autumn is a forerunner of a smaller model.

It will be a relatively compact hatchback that looks forward to the cheapest EQ family member. By 2020, the car will appear on the Mecedes-Benz sales lists. The hatchback is set on Mercedes’ MEA platform, a modular base for electric models. The EQ models will be built in Bremen.

A market launch for the production model is planned for late 2020. The compact SUV, which will be called EQC and launched earlier, in late 2018, will be followed by sedans and compact models with electric drive, taking the Mercedes EQ range to no less than ten different models by 2025. The company assumes that the share of the electric cars from the total sales of Mercedes-Benz will be between 15 and 25 percent.