Germany’s media awards, the BAMBI Awards, has staged the 69th edition of the gala at the Berlin Stage Theater in Potsdam Square. Local celebrities like Formula 1 world champion Nico Rosberg, former supermodel Claudia Schiffer, actors Hugh Jackman and Arnold Schwarzenegger were chauffeured to the red carpet in Mercedes-Benz cars.
The Justice League motorized stars, the Mercedes-Benz AMG Vision Gran Turismo and the new E-Class Cabriolet, were also at the gala. In the run-up to the BAMBI Awards, Mercedes-Benz supported the TRIBUTE TO BAMBI charity event in aid of children in need in Germany. The brand put a “TRIBUTE TO BAMBI” “JUSTICE LEAGUE” special edition of the Bobby-Benz limited to 1000 models up for sale. All of the sales incomes will be donated to the TRIBUTE TO BAMBI foundation, which helps children in need.
For the 2017 edition, Mercedes-Benz got involved with its own interactive campaign. With the hashtag #LocalHero, the premium car maker called on VIPs from Germany to apply with a photo and a brief statement or to nominate a socially active person as their #LocalHero. The aim was to highlight the importance of becoming involved in social issues and performing voluntary work in the field of children’s and young people’s welfare and to boost appreciation of the commitment shown by local heroes.
Mercedes-Benz has been involved as an exclusive Presenting Partner for the BAMBI Awards since the year 2000. In 2017, the star company has provided exclusive transportation services by the V-Class, the S-Class Saloon and five Crazy Color G-Class models. One of the people who took part in the BAMBI public vote received the grand prize: the E 200 Cabriolet AMG Line, that showed up in Justice League, driven by Diana Price Wonder Woman.