Mercedes-Benz USA is embarking an AMG filled era. The North American arm of Daimler’s passenger car division is said to focus on sporty models to increase its market share.
Company CEO Steve Cannon has revealed to journalists at the Quail Motorsports Gathering an entirely new approach in marketing the future AMG badged Mercedes models, USA Today reports.
Mercedes will actively instruct its dealers to better emphasize the significance of the AMG sporty arm, setting a clear line between the standard Mercedes models and their AMG counterparts. In short, the high performance AMGs and the regular models will simply be showcased in separate areas, virtually splitting the showrooms in two.
Mercedes-Benz USA’s commitment to the growth of AMG’s influence would not be complete without proper sales services, of course. As a result, Cannon confirmed the start of a new training program meant to make sales people more familiar with the strengths of the AMG brand and their potential link with wannabe customers.
Mercedes-Benz USA boss is keen to see the growing excitement of its dealers towards the new strategy, a plan which could be considered vital in Mercedes’ quest to reach new sales heights and reclaim the No. 1 spot in the global premium segment.
The strategy is definitely a welcome addition to the already burgeoning sales results posted by Mercedes’ AMG division, whose models are currently the brand’s best performers.
Another advantage for Daimler’s fortunes is the potential increase in revenues as well, since AMG models do tend to bring in significantly higher profit margins for the German car maker.
With strong performers like the Mercedes-AMG C 63 and image vectors like the acclaimed Mercedes-AMG GT supercar, Cannon and his Mercedes-Benz USA division are definitely on the fast lane to success. And the upcoming Mercedes-AMG C 63 Coupe can only cement this trend.