European Business Aviation Convention & Exhibition 2015 has gotten underway in Geneva, Switzerland and the Mercedes-Benz brand is present there thanks to its partnership with Lufthansa Technik.
It’s not the kind of venue where we’re used to seeing Mercedes-Benz, but on the other hand this isn’t your typical Mercedes-Benz creation: since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created designs for other products in cooperation with selected partners under the label Mercedes-Benz Style.
With the talent residing in the Mercedes-Benz design department, it would have been a complete waste to solely use their talents for the automotive industry, and that’s precisely what Mercedes-Benz Style is doing, transferring the unmistakable, progressive Mercedes-Benz design idiom and high standards of luxury and aesthetic appeal to other spheres of life.
On this occasion, the selected partner was Lufthansa Technik and the given task was to recreate the inside of a VIP cabin for short and medium-haul aircraft.
The first thing that strikes you when looking at the design proposal is the disappearance of the traditional ceiling, wall and floor separation – instead, Mercedes-Benz Style and Lufthansa Technik opted for a dynamic, spiral layout that seamlessly morphs one into another. Well, you won’t be walking on the walls or leaning against the ceiling, but you know what we mean…
The typical Mercedes-Benz contrast of colours, materials, shapes and lighting is also present for an overall organic feel, reminiscent of a DNA helix. The furniture itself is rather minimalist and flows beautifully into the rest of the cabin design. The cabin windows are concealed by so-called black panels, which, inspired by the screen design in the Mercedes‑Benz S-Class, appear to float in front of the window like a light corona. Innovative Mercedes-Benz Magic Sky technology allows the panels to be dimmed electrically from black to transparent.
This is just a project at this state, the equivalent of a concept in the automotive world, if you like, but both companies are set to evaluate the general level of customer interest on the VIP market before deciding where to go further.
More info on EBACE2015 here.