Mercedes-Benz retained its 8th place in the Best Global Brands 2022 ranking and its market value increased by 10%. Mercedes-Benz is the only European brand in the Top 10 and the highest ranked premium brand in the top 10.
The “Best Global Brands” ranking is carried out annually by the renowned American brand consultancy Interbrand and since 2018 Mercedes has been ranked 8th in this hierarchy.
Mercedes kept its 8th place in 2022 and the brand’s market value increased by 10% to USD 56.103 billion. This proves that Mercedes’ strategy is the right one.
In 2021, Mercedes-Benz spun off its Daimler Truck division and this year refocused its electrification strategy from “Electric First” to “Electric Only” . Mercedes intends to sell only electric cars from 2030 where market conditions allow.
At the same time, the increase in brand value can also be explained by the reorientation towards the luxury segments Mercedes-AMG, Mercedes-Maybach and G-Class and their electrification.
Mercedes-Benz’s main rivals, BMW and Audi, rank 13th and 46th respectively. Tesla, whose models compete with some Mercedes-Benz electric models, also climbed to 12th place. Porsche is only 53rd with $13.504 billion while Lexus is not in the top 100.
Here are the top 10 brands in 2022
1. Apple. 482.215 billion USD +18%
2. Microsoft 278.288 billion USD +32%
3. Amazon 274.819 billion USD +10%
4. Google 251.751 billion USD +28%
5. Samsung 87.689 billion USD +17%
6 . Toyota 59.757 billion USD +10%
7. Coca-Cola 57.535 billion USD 0%
8. Mercedes-Benz 56.103 billion USD +10%
9. Disney 50.325 billion USD
10. Nike 50.289 billion USD
11. McDonald’s 48,647 billion USD
12. Tesla 48,002 billion USD
13 BMW 46,331 billion USD
14. Louis Vuitton 44,508 billion USD
16. Instagram 36.516 billion USD
17. Facebook 34,538 billion USD
21 Adobe 30,660 billion USD
25 Youtube 24,268 billion USD
26. Honda 22,837 billion USD
28. Ikea 21,928 billion USD
34. Allianz 18,694 billion USD
35. Hyundai 17,314 billion USD
46 Audi 14,976 billion USD
