Mercedes-Benz hosted virtual car show for celebrities to replace the already canceled Concours d’Elegance scheduled to take place this summer in Pebble Beach.
The online version of the Concours d’Elegance received an original name, “Concours de Zoom”. The event featured special guests such as the entertainer Jay Leno and business woman Martha Stewart. Rapper Ludacris, golfer Rickie Fowler, actress Madelaine Petsch and film maker Cole Walliser also played a part in the show.
A few others also signed on to tell the story of their Mercedes-Benz iconic automobiles and make a walkaround during the virtual car show.
Mercedes-Benz took the decision of setting up a virtual car show after the organizers of the famous Concours d’Elegance announced the cancellation of the show on the 22nd of April.
What cars?
A list of the cars that were virtually displayed had already been made public by Mercedes-Benz a couple of hours before the event, but the list offered no indication of who owned what car. A 1908 Mercedes with a Benz Aero engine, a 1956 Mercedes-Benz 300 SL Gullwing, a 560 SL from 1988 and a G 300 D off-roader from 1991 took part in the show. It was though easy to guess who the gullwing belonged to. Jay Leno never made a secret of its one-of-a-kind collection automobiles.
Rickie Fowler and his then new Mercedes-AMG GT S
There were also several modern cars, such as an A 220, a GLS 550, a Mercedes-AMG S63 coupe, a Mercedes-AMG G63 and a Mercedes-AMG GT C coupe.
It is a charitable event
All money gained from the virtual car show will be donated to the American Red Cross. The humanitarian organization is currently making huge efforts to fight the coronavirus pandemic in a country that has been severely hit by the massive spread of the virus.
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