Mercedes-Benz and smart were honored this year with no less than nine Red Dot Awards for high quality of design.
A jury comprised of 26 international experts awarded the new lifestyle configurator of Mercedes-Benz the “Red Dot Award: Best of the Best” in the category “eCommerce” as well a “Red Dot” each in the categories “Online“ and “Interface Design”.
Mercedes-Benz was the first car manufacturer to launch a lifestyle configurator on occasion of the Frankfurt International Motor Show (IAA) 2015 as part of its “Best Customer Experience” sales and marketing strategy. Instead of model series, engine and colour, customers select their personal lifestyle at www.mercedes-benz.com/lifestyleconfigurator/ – from home furnishings and travel to music and sport. This entirely new type of vehicle configurator automatically generates suggestions of individually configured cars – according to the principle of “show me how you live and I’ll show you the perfect mobile partner”.
In addition, a “Red Dot” was awarded to the trade fair presentation of Mercedes-Benz at the IFAT (category “Fair Stands”), the brand supplement for the IAA 2015 “No one has to drive Mercedes” (category “Advertising”) as well as to the book “Mercedes-Maybach S 600 Pullman – Book of Inspiration (category “Publishing & Print Media”). The book is an homage to the fifth generation of the ultra-long prestige saloon car for highest standards and impressive presence.
As part of the Mercedes-Benz trade show presentation at the IFAT, the world’s leading trade fair for water, sewage, waste and raw materials management, which took place from 30 May to 3 June 2016 in Munich, the brand bearing the three-pointed star presented its products like football players in the run-up to UEFA EURO 2016. To this end, the trade fair stand was designed like a stadium with grass pitch, grandstands and scoreboard. The vehicles on display were the “stars”, which entered the pitch from the tunnel and lined up full of confidence. The reference to football was implemented systematically from the entire stand design to the give-aways.
smart also received three of the coveted “red dots”. The company won a “Red Dot Award: Best of the Best” for its campaign “Car Parks” (category “Advertising Print Campaign”) and for its TV spot “Shock” (categories “Film Craft” and “TV Commercials”).