“In the long run” five-minute film launches the 2020 Mercedes-Benz GLE campaign which accompanies the market launch of the latest German SUV.
The short motivational movie which features the Olympic triathlon champion and two-time winner of Ironman Hawaii, Mercedes-Benz Brand Ambassador Jan Frodeno, shows a modern family story about a strong woman and mother who is training hard for her dream: taking part in her first ever triathlon. With support from her husband she fights to the limit of her physical and mental capabilities and finally manages to participate in the race. But despite all this success there is an event from her past which is always with her like a dark shadow. The film reveals what this is.
With the claim “All kind of strength” the 2020 Mercedes-Benz GLE campaign focusses on human characteristics which match the respective SUV model. Far removed from a typical SUV ad, Mercedes-Benz is showcasing the GLE as a modern family car and strong companion in all circumstances. A new element of the campaign is also the cross-media approach. As such, the campaign is complemented by a web special – http://mb4.me/gle-special – which puts the spotlight on the cinematic imagery of the new GLE.
The 2020 Mercedes-Benz GLE is essentially the second generation GLE, but also the fourth generation M-Class. In 2015, Mercedes changed the birth certificate of its large SUV to put more logic into the line-up. This time around Mercedes has opened all technical registers in Stuttgart and the GLE comes with a number of firsts, the most important of which are:
- The E-Active Body Control (7735 Euro). The GLE comes with a newly developed 48-volt active chassis, which controls each wheel individually.
- The MBUX or the new infotainment system from Mercedes. Ok, this is not completely new, the official premiere was celebrated with the A-Class, though the 40 additional features are distinctive enough to make a place here anyway.
- The Energizing Comfort Control. Again, not entirely new, though two parts of the program, the Energizing Seat Kinetics and the Energizing Coach are.
The base engine for the market launch is the 245-hp GLE 300 d 4MATIC. The four-cylinder turbo diesel develops 500 Newton meters of torque and costs at least 65,807 euros. Moving up the line-up, future clients can order the inline six-cylinder turbo GLE 450 4Matic, credited with 367 hp and 500 Nm. The six-cylinder costs at least 72,650 euros. The pick of the range could be the new inline six-cylinder diesel GLE 400 d (330 hp) – there will also be a GLE 350 d with 272 hp. This is currently the cleanest diesel in the world. Thanks to a second, passive SCR cat, the engine already complies with the Euro 6d emission standard, which will only come into effect in January 2020. According to Mercedes, more engines, including a plug-in hybrid will follow. The automatic 9G-Tronic is standard across the range.