Mercedes new range of electric cars becomes the EQ sub-brand

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Mercedes has registered the EQ name for its upcoming electric cars range. The first all-electric Mercedes-EQ will be shown at the Paris Motor Show in the form of a large sedan firmly slotted in the luxury segment.

As big as an S-Class, the Tesla Model S rival will be called Mercedes-EQ S, as the new EQ badge will be attached to the Mercedes name in the same way AMG or Maybach is. This means the Mercedes-EQ will basically become the third separate sub-brand of Mercedes-Benz. Daimler has registered the entire possible collection of EQ plates, ranging from EQA and EQB through to EQX, plus the ‘EQ inside’, ‘EQ boost’ and ‘Generation MEQ’ slogans.

The new car will be based on the new MEA (Modular Electric Architecture) platform, offering an electric range of around 500 kilometers (310 miles). The highly efficient lithium ion battery supplied by Daimler’s subsidiary Deutsche ACCUMOTIVE combined with the intelligent Mercedes-Benz operation strategy will allow purely battery-driven ranges of up to 500 km for the first time. Rapid charging using the Combined Charging System (CCS), which is being incorporated into this innovative vehicle for the first time, makes charging and operation as convenient as possible.

Mercedes-Benz will launch a head-on attack on Tesla. The production car, set to reach the showrooms before the end of the decade, will be only the first of the all-new Mercedes-EQ electric model range. Mercedes is planning no less than three over zero emissions models beyond 2020: another sedan slotted between the C and the E-Class, plus two SUVs, one bigger than the GLC and one the same size as the GLE.