Dieter Zetsche, former Daimler CEO, defends the smallest Mercedes and says in an interview for Top Gear that “A-Class sales have doubled since the start of the partnership with Renault for engines”.
Retired from the job, the German claims that the engine is no longer a determining factor for current car buyers and also has a concrete example in which to demonstrate this opinion.
“We developed the engines together with Renault and doubled the sales of Class A. The engine is not so much a differentiator. For you (no – car journalists) it is, but not for most customers. autonomous or mobility services. Therefore, we cooperate in all these areas, “says Zetsche.
In addition, this statement also explains why Daimler teamed up with traditional rival BMW to develop autonomous systems together.
On the other hand, Zetsche anticipates that at one point the prices of electric cars will approach those of cars with internal combustion engines.
“Customers must like our cars and we must have a viable business at a price that customers can afford. In the short and medium term, electromobility will not be free. But soon the additional price paid will be limited even. for a compact car. It won’t be easy, but I’m confident, “Zetsche added.