Mercedes is still the No.1 premium car maker in the world after the first four months of 2016, but rival Audi managed to overpass Mercedes sales in April, by a very small margin: 287 cars.
The sales race for the top spot in the luxury car arena is set to become very tense this year. If Mercedes surpassed old leader BMW ever since January and showed no signs of slowing down, Audi seems poised to give BMW a hard time as well.
Last month, Audi shifted 164.350 cars, a significant 7,5% increase over April 2015. Mercedes posted a sales gain of 10,5% too and reported 164.063 new vehicle deliveries which puts Audi’s performance in a darker shade of white.
After all the difference is insignificant enough to leave the first four months order unchanged. Mercedes is still king with BMW almost 20.000 cars behind and Audi an even more distant three. Mercedes sold 647.550 cars, BMW 629.325 and Audi 620.100. Benz also leads the path in terms of year to year sales jump: 12,1% gain versus 4,9% for Audi and only 4,8% for BMW.
In fact, BMW failed to make a good impression in April as well, reporting a minuscule 1,1% increase in vehicle deliveries and 150.542 units, almost 18.000 less than Mercedes and Audi. Ouch!
Meanwhile, Mercedes has been growing everywhere in the world. In Europe, 73,070 customers bought a Mercedes in April 2016 (+14.2%) from which 25,777 in Germany (+11.0%) where Mercedes is the leader of premium car market in April. Records were set in both April and the first four months of the year in Great Britain, Belgium, Switzerland, Turkey, Portugal, Sweden and Poland.
In the Asia-Pacific region, sales in April increased by 17.2% to 52,782 units (+17.2%), from which 35,625 units (+31.6%) in China. In the NAFTA region, 34,058 units were delivered to the customers (+1.2%) from which 29,236 vehicles in USA, which represent the best ever April.
By models, the C-Class continues to be the bestseller with 32,682 units – saloon and estate – sold in April 2016.
|Brand||April 2016||Change from April 2015||2016||Change in %|
BMW does not announce sales figures by regions separately for BMW and MINI brand. Thus, we cannot make a direct comparison by regions with Audi and Mercedes.