50 Years of AMG: Fascination of AMG at the Mercedes-Benz Museum

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From 20 October 2017 to 8 April 2018, the Mercedes-Benz Museum is holding the special exhibition 50 Years of AMG. The main attractions are ten vehicles, engines and other exhibits charting the history of the performance and sports car brand founded in 1967, among them the design model of the Mercedes-AMG Project ONE.

The Mercedes-Benz Museum is presenting the design model of the Mercedes-AMG Project ONE as one of the highlights of its new exhibition.This super-sports car study as a design model with hybrid technology from the Formula 1 Silver Arrows can be seen in the special exhibition 50 Years of AMG from 20 October 2017 until the end of 2017. Subsequently the powertrain with its high-performance plug-in hybrid technology will be exhibited for visitors who have a particular technical interest.

Also to be seen in the exhibition are the current Mercedes-AMG GT R (combined fuel consumption: 11.4 l/100 km; combined CO2 emissions: 259 g/km*), which is displayed as a complete vehicle, spaceframe and powertrain, and the following three motorsport and five standard vehicles:

  • AMG 300 SEL 6.8 (1969): With this vehicle, based on a Mercedes-Benz luxury-class saloon of the W 109 model series, AMG achieved a class victory as well as second place in the overall classification at the 24-Hour Race in Spa-Francorchamps in 1971.
  • AMG-Mercedes CLK-GTR racing tourer (1997): This was the vehicle in which Klaus Ludwig competed in the FIA GT championship in 1997. The following year, he won the championship in the CLK-LM successor model.
  • Mercedes-AMG GT3 (2016): The customer-sports racing car was produced in 2014 on the basis of the Mercedes-AMG GT high-performance sports cars of the 190 model series. In 2016, the most successful season since the inception of the AMG customer sports programme, Maro Engel, Bernd Schneider, Adam Christodoulou and Manuel Metzger from the BLACK FALCON team drove the exhibited vehicle to victory in the 24-Hour Race at the Nürburgring.
  • AMG 300 CE 6.0 (1986): This vehicle, based on the C 124 model series, embodies the culture of performance at the service of ambitious private customers. The US motoring press gave this car, at the time the most powerful model in the upper medium class, the nickname “The Hammer”.
  • Mercedes-Benz C 36 AMG (1995): The high-performance saloon of the W 202 model series was the first production vehicle to be developed jointly by Mercedes-Benz and AMG. It founded a product portfolio that now numbers more than 50 models.
  • Mercedes-Benz E 50 AMG (1995): The AMG top-of-the-line model of the E-Class (model series 210) was available from 1996. The 255 kW (347 hp) Performance saloon with V8 engine came as standard with sports suspension, wide-base tyres on light-alloy wheels and AMG Styling. The E 50 AMG was available exclusively with the same new, electronically controlled five-speed automatic transmission that was used in the eight- and twelve-cylinder models of the S‑Class and SL sports cars.
  • Mercedes-Benz SL 55 AMG (2005): The first SL sports car (model series R 230) to be developed jointly by Mercedes-Benz and AMG came onto the market in autumn 2001. The SL 55 AMG was powered by a 368 kW (500 hp) supercharged V8 engine. It was followed in 2004 by the SL 65 AMG.
  • Mercedes-Benz SLS AMG Black Series (2013): The AMG Performance Studio develops and produces special vehicles in exclusive numbers – the “Black Series”. They provide AMG customers with possibilities that exceed even those offered by the standard-production high-performance automobiles from Mercedes-AMG. The first high-performance sports car to be developed entirely independently by Mercedes-AMG, the Mercedes-Benz SLS AMG of the 197 model series, is also available in a Black Series.

The three letters AMG hold a special fascination: they stand for a multifaceted success story that began in 1967. This was when Hans Werner Aufrecht and Erhard Melcher founded their engineering consultancy. It was already known for Mercedes-Benz employees to privately build racing cars based on their employer’s standard-production automobiles – and this was initially also the core business of the new company. Soon, customer vehicles, too, would be optimised for sportiness. This led to the development of an extensive range of racing vehicles and high-performance standard-production automobiles. From 1990 onwards, Mercedes-Benz and AMG engaged in direct cooperation. In 1999 the Stuttgart-based company acquired a majority stake in AMG. Since 2005 Mercedes-AMG GmbH has been a wholly-owned subsidiary of Daimler AG.

The Mercedes-Benz Museum is relating the five decade long history of Mercedes-AMG in a special exhibition that can be seen in Collection room C5 from 20 October 2017 to 8 April 2018. As a run-up on the first weekend after the exhibition opens, there be will be public DTM talks with Ellen Lohr, Klaus Ludwig and other Mercedes-AMG racing drivers on 21/22 October 2017. Under the motto “AMG & Friends”, visitors to the Museum are also able to bring their own AMG and park and present it in the open areas outside the Mercedes-Benz Museum between 9.00 a.m. and 6.00 p.m.

The design of the exhibition takes up the highly dynamic Mercedes-AMG design idiom. Thematically, the vehicle exhibits are divided into four areas: motorsport, standard production vehicles, technology and future. One of the areas in which Mercedes-AMG has particular expertise is engines. For this reason, the exhibition additionally presents eight outstanding high-performance engines.