Right after presenting their future infotainment system that will equip the new Mercedes-Benz A-Class, the Stuttgart company announces the expansion of the cooperation with “what3words”. Daimler has acquired a share of approximately 10% of the company.
Mercedes-Benz is the first manufacturer to integrate the “what3words” system in their vehicles. The technology is based on a new three-word address strategy and it will find room in the brand-new MBUX that the car company fits in its compact A. The driver enters the destination desired using just three words and the system will take him as close as nine square meters.
The what3words map basically divides the world in 57 trillion squares of three square meters each. Each of these squares feature a unique three-word address. Therefore, every one of these locations is clearly identified and easily memorable. The vocabulary list includes approximately 25,000 words per each language in such a way to avoid confusing word combinations, so man an machine can both point out input mistakes and eliminate them.
“With Mercedes-Benz User Experience, we have moved one big step closer to our goal of making the vehicle into a mobile assistant”, says Sajjad Khan, Vice President of Digital Vehicle & Mobility at Daimler. “Our collaboration with what3words is heading in exactly this direction: Inputting locations in a simple way makes life easier for our customers and ensures a special experience. For this reason, we will further expand out cooperation with what3words in future and develop new fields of application.”
The system is currently available in 24 languages.