Mercedes-Benz extends partnership with world’s number 1 Roger Federer, whom the premium company has been collaborating for the past 10 years. The 36-year old has just become the oldest player ever to be ranked first in the ATP.
“Roger Federer is an outstanding athlete who has shaped tennis for decades and stands for top performance. As a successful top athlete, he ideally represents our brand as we are united by the demand for perfection and the will to succeed” says Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. “Beyond sport, he is a great personality and a true gentleman with a heart, that cares for the game and those less fortunate, and is adored by his fans.”
“I am proud to cooperate with Mercedes-Benz over such a long period of time. Mercedes-Benz is one of the most iconic global brands in the world and I am so excited to continue this incredible partnership and be part of the Mercedes-Benz family for many years to come”, says Swiss tennis star, Roger Federer.
Mercedes-Benz and Roger Federer teamed up back in 2008 for press events and TV productions, print and social media publications. The world’s number one even showed up in the globally broadcast TV commercial of the V-Class and the M-Class. Last year, at the Mercedes Cup in Stuttgart, he was the one to unveil the car at the world premiere of the E-Class T-Modell.