The International German PR Award is one of the most important awards for outstanding communication activities in Germany. This year, the social content format “The Chris Morrin Show” took the first place in the web video and image movie category.
“The Chris Morrin Show” of the Mercedes-Benz MYVAN Youtube channel was honoured with the International German PR Award by the German Public Relations Association (DPRG) and F.A.Z. Institute. The award presentation ceremony took place in Frankfurt/Main last Friday on 23rd January, 2015.
The latest social content format from Mercedes-Benz Vans, “The Chris Morrin Show” was developed together with fischerAppelt advertising agency in Stuttgart. The fictional host of the program, Chris Morrin, explains complex themes, such as the right way to load a van, in a brash, humorous, and unconventional way. He also gives tips for everyday van use. You can follow “The Chris Morrin Show” at www.youtube.com/myvantv.
Thanks to the use of various social network channels such as YouTube, Facebook, Twitter, and Flickr, Chris Morrin has reached four million users to date.
The International German PR Award is one of Germany’s most important communication awards and has been presented for more than 40 years. This year a total of 53 projects in 22 categories were nominated for the award.
DPRG was established in Cologne on 8 December 1958 as the professional association of public relations specialists in Germany. Every year, outstanding achievements in PR and communications management are honoured by the International German PR Award. The award ceremony is an exclusive industry event for PR and communication managers from Germany and other countries.