Rock in Rio announced the sponsorship agreement with Mercedes-Benz, now the official sponsor for Rock in Rio USA music festival that will take place May 8-9 and 15-16 in Las Vegas.
The agreement will also includes Mercedes-Benz naming rights of the Sunset Stage that will be named Mercedes-Benz Evolution Stage. The Rock in Rio partnership is a natural build on Mercedes-Benz’s involvement supporting music festival, which began last year’s groundbreaking Mercedes-Benz Evolution Tour.
The Stuttgart-based company is known for supporting elite sporting events such as Master golf tournament and US Open, but, it was eager to join the music festivals. Drew Slaven, Vice President of Marketing at MBUSA said “We are excited to continue our support of both up-and-coming and established talent in the music industry through the sponsorship of Rock in Rio.”
On the other hand, the president and founder of Rock in Rio , Roberto Medina agreed that “we’re very excited to have such a premium brand as Mercedes-Benz sponsoring Rock in Rio…What better way to kick off the first US edition of Rock in Rio than to align with a top luxury brand such as Mercedes-Benz.”
Rock in Rio has welcomed sponsors and famous brands ever since its very beginning. In 1985, the first edition of the festival was sponsored by the biggest beer brand in Brazil with an investment of 25 million dollars and 1.3 million people over 10 days of festival. 30 years later the festival has expanded to 3 countries and gathered more than 7.4 million people.
For the first edition in the US, Rock in Rio USA has already reached the 14 million dollars mark, and is partnering with brands like Red Bull, Bacardi, Moet Hennessy, Las Vegas Events, among others.
Rock in Rio USA will gather some of the biggest names in the music industry on its Main Stage including Taylor Swift, Bruno Mars, Sam Smith, Metallica, Linkin Park, No Doubt, Ed Sheeran, Big Sean, among others. On the Mercedes-Benz Evolution Stage the lineup includes Foster the People, Jessie J, John Legend, Deftones, Charli XcX, Joss Stone and Bleachers.