“She’s Mercedes”, the Mercedes-Benz passenger car calendar 2017 brings together twelve women, twelve personalities, twelve automotive characters. World-famous and influential women each present a Mercedes model with their own personal perspective.
The wall calendar showcases the brand with the star in a unique, emotional way from the point of view of women. Whether it’s the AMG GT Coupé, C-Class Cabriolet or an SL Roadster from 1981 – for the wall calendar “She’s Mercedes” 2017 every car is photographically portrayed by a woman.
Kerstin Heiligenstetter, Head of She’s Mercedes, comments: “Our twelve women implement their own personal perspectives in completely different, individual photo motifs – ‘through her eyes’, so to speak. Through the expressive photographs the “She’s Mercedes” calendar 2017 facilitates a very feminine, emotional and unusual view of the selected Mercedes-Benz and Mercedes-AMG models.”
The pairings from January to December 2017 at a glance:
- Patti Smith (CLS Coupé)
- Alison Mosshart (AMG GT Coupé)
- Dr Gertrud Höhler (SL Roadster)
- Susie Wolff (GLC Coupé)
- Olivia Newton-John (GLE 500 e 4MATIC)
- Heike Makatsch (280 SL, 1981)
- Léa Linster (C-Class Cabriolet)
- Petra Němcová (GLC)
- Anna Netrebko (S-Class Saloon)
- Ethiopia Habtemariam (AMG GLE Coupé)
- Lucy Liu (GLS)
- Atsuko Kudo (S-Class Coupé)#
Whether it’s in an underground car park, in the great outdoors or in front of graffiti in a metropolis – during shooting the women decided on a striking bodywork detail or a cockpit including their own personal companion such as audio tapes.
The agency antoni in Berlin is behind the idea, design and implementation of the “She’s Mercedes” passenger car calendar. It is available from all Mercedes-Benz company-owned sales and service outlets and sales partners for €32.90 or at https://shop.mercedes-benz.com/de-de/collection/pdp/Mercedes-Benz-Pkw-Kalender-2017/B67950056/