Mercedes-Benz China boss lives to see another mandate
, / 0

Mercedes-Benz China boss lives to see another mandate

SHARE
Home Auto news Industry Mercedes-Benz China boss lives to see another mandate

Mercedes-Benz China boss remains in charge for another five-year mandate. Hubertus Troska, 54, will oversee Daimler’s car and truck operations in the country through 2020.

“Through [his] dedication and expertise, Daimler is building up its position sustainably in the world’s largest growth market,” Supervisory Board Chairman Manfred Bischoff said in a statement.

Hubertus Troska is one of eight members of Daimler’s management board led by Dieter Zetsche. An additional seat has been created for Ola Kaellenius, the head of Mercedes sales, promoted to the board last month.

The goal set for Mercedes-Benz China and Troska is reducing the gap versus rival brands BMW and Audi in the company’s overarching effort to regain leadership in global luxury-car sales by 2020. The weaker position in China undermines Mercedes’ efforts to narrow the gap with Audi and BMW on a global scale.

Troska is overseeing Daimler’s Chinese arm since late 2012. Under his direction, Mercedes-Benz China has seen rapid expansion in China, set to become the biggest market for the brand this year, overtaking the United States. He unified local sales and distribution networks for both imported and locally built cars, adding 79 new dealerships.

The Germans have also built their first engine plant outside of Germany and added a 12 percent stake in joint venture partner BAIC Motor, worth 627 million euros.

The short-therm sales target aims for more than 300,000 cars in China this year from less than 282,000 in 2014. Two-thirds of these cars are expected to be build locally.

Shoot A Reply

Your email address will not be published.