For the market launch of the B-Class facelift, Mercedes-Benz is launching a comprehensive campaign under the slogan “for the best of what’s coming up.”
Mercedes-Benz sees its freshly-facelifted B-Class as the perfect means of transport for enjoying an active lifestyle and wants its market launch campaign to reflect just that.
In this respect, the campaign centers on print advertisements, a TV spot and the song “I lived” by OneRepublic in order to highlight the level of safety, infotainment functions and emission-free driving offered by the B-Class.
“The campaign homes in on what our new B-Class stands for: the ideal fusion of functionality, comfort, safety and sustainability. And all this with a high degree of sportiness and driving dynamics,” explained Dr Jens Thiemer, Head of Marketing Communication at Mercedes-Benz Passenger Cars.
The sports tourer, as Mercedes-Benz describes the B-Class, is now available for the first time with a battery-powered drive and is positioned as an emotional lifestyle vehicle for young families living in the big cities.
Below, you can watch the funny commercial spot for the B-Class: