Hamilton advertises for the new Mercedes-Benz GLE Coupe

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You can’t find a better character than Lewis Hamilton himself to star in a car ad. He is a 2-time world champion, on the verge to get his third title, leading the ranking by 21 points, ahead of his teammate, Nico Rosberg. Once you put this guy behind the wheel of the brand new Mercedes-Benz GLE Coupe, everything falls into place.

“Always wanted to push the boundaries or the limits”, Lewis Hamilton says, complaining about how people massively underestimate just how physical Formula One gets at times.

“It can do 180 mph through corners and if you’re going to the right, your body wants to go left. The G force builds up and it gets up to six times your body weight”, he tells. But there is no such thing in the comfortable ride of the SUV Coupe.

The footage shows the English champion at the gym, going through his paces, running on the treadmill and skipping the rope, with his back all covered in tattoos.


“I like to be on the edge. Nothing is ever too fast enough for a Formula One driver. You always want to go faster”, he says, while he is now behind the wheel of the Mercedes-Benz GLE Coupe, chasing along winding roads.

“The GLE Coupe looks so sleek, it is almost like you’ve got an S Coupe. It handles really well and it kind of looks a bit younger than the big GLE”, Hamilton describes the car while walking around it to check every single detail, like he does before getting into his racing car at the pits.

“I’m just me, I race. I love it, the hunger is still there. When I drive, I feel there is nothing I can’t do.”

Hopefully, this will be the exact same feeling the Mercedes customers will get once they step into the Mercedes-Benz GLE Coupe.